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Quick Ref / Command

Marketing Kit

/ak:ads-management

Ads Management

Build, launch, measure, and optimize paid campaigns across Google, Meta, LinkedIn, and TikTok, including copy, audiences, bidding, tracking, A/B testing, ROAS, and AI-generated creatives.

01

Set objective

02

Research market

03

Plan budget

04

Build audiences

Rule 01

Paid ads must tie creative, audience, budget, and measurement into one accountable campaign system.

Rule 02

Creative generation is part of the workflow, not an afterthought; match assets to each platform's size and length constraints.

Rule 03

Optimize with ROAS, CPA, MER, and conversion quality instead of vanity delivery metrics alone.

Rule 04

Refuse organic-social, SEO, email, and website-development work that belongs to other skills.

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Set objective Define whether the campaign optimizes for awareness, traffic, conversions, ROAS, CPA, or another measurable paid-media outcome.
  2. 2 Research market Load competitor-analysis-and-tools guidance to examine keywords, competitor ads, positioning, channel fit, and creative angles.
02

Work

Agent / skill execution

  1. 3 Plan budget Use campaign-setup-and-bidding to choose platform, campaign type, budget, bidding strategy, scaling path, and expected CPA or ROAS thresholds.
  2. 4 Build audiences Create targeting segments from audience-targeting guidance: cold, retargeting, lookalike, demographic, intent, and exclusion audiences.
03

Verify

Gate, review, validation

  1. 5 Write copy Produce channel-appropriate ad copy variations from the templates: hooks, benefits, proof, objections, offers, and CTAs.
  2. 6 Generate creatives Activate ai-artist and ai-multimodal for images or short videos, matching platform specs such as 1:1, 4:5, 9:16, 16:9, and output quality needs.
04

Close

Report, handoff, artifact

  1. 7 Instrument tracking Set up Pixel, Conversions API, GTM, UTMs, attribution model, conversion events, and reporting views before traffic is bought.
  2. 8 Launch and optimize Monitor spend, CTR, CVR, CPC, CPM, CPA, MER, and ROAS; use the optimization playbook for A/B testing, pausing, scaling, and budget moves.

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Meta conversion campaign Recommended 
/ak:ads-management Meta conversions
Use when:
You need a full paid-social conversion campaign plan and assets.
Expected:
Objective, audience segments, copy variants, creative plan, tracking, metrics, and optimization steps.
Google search campaign 
/ak:ads-management Google Ads search
Use when:
Search intent, competitor keywords, and bidding need to be planned together.
Expected:
A paid-search setup with keyword research, budget, bidding, copy, and reporting guidance.
Meta retargeting 
/ak:ads-management Meta retargeting for trial users
Use when:
You need a paid campaign brief for a specific platform and audience.
Expected:
Objective, audience, budget, copy variants, creative specs, and tracking notes for Meta retargeting.

Handled Scope

  • Campaign setup
  • Audience targeting
  • Ad copy variants
  • AI ad creatives
  • Measurement and attribution
  • ROAS optimization

Artifacts Produced

Ads report

Pattern

assets/reports/ads/{date}-{platform}-report.md

Use assets-organizing when the campaign needs durable reports, creative folders, or performance assets.

Related skills

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