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Quick Ref / Command

Marketing Kit

/ak:analytics

Marketing Analytics

Measure campaign performance, KPIs, attribution, ROI, A/B results, funnel health, and reporting dashboards so marketing decisions are driven by comparable evidence.

01

Define success

02

Load templates

03

Pull data

04

Calculate ratios

Rule 01

Track leading indicators, not only lagging revenue outcomes.

Rule 02

Compare apples to apples: same timeframe, segment, channel, and measurement definition.

Rule 03

Require statistical significance before treating A/B test differences as decisions.

Rule 04

Report insights and prioritized actions, not just numbers.

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Define success Clarify the metric or report type and select the KPI framework for acquisition, engagement, conversion, retention, and revenue.
  2. 2 Load templates Use marketing-kpis, report-templates, attribution-models, and analysis-workflows references to ground the analysis structure.
02

Work

Agent / skill execution

  1. 3 Pull data Gather comparable data from GA4, ads platforms, CRM, email tools, campaign exports, or available project data.
  2. 4 Calculate ratios Compute CAC, CPL, traffic, CTR, time on site, bounce, CVR, ROAS, revenue, LTV, churn, NPS, and other relevant ratios.
03

Verify

Gate, review, validation

  1. 5 Compare fairly Use matching timeframes, segments, channels, and benchmarks before concluding performance changes.
  2. 6 Model attribution Choose an attribution model, name its limitations, and avoid treating attribution as proof of causation.
04

Close

Report, handoff, artifact

  1. 7 Find insights Identify trends, anomalies, funnel drop-offs, channel differences, A/B test results, and leading indicators that explain performance.
  2. 8 Recommend actions Turn findings into prioritized next steps with owners, cadence, expected impact, and what should be automated for recurring reports.

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Campaign report Recommended 
/ak:analytics campaign performance
Use when:
A campaign needs KPI, ROI, and channel-performance analysis.
Expected:
Produce a structured performance readout with comparable metrics, insights, and prioritized actions drawn from the available results.
ROI analysis 
/ak:analytics ROI report
Use when:
Marketing spend needs to be tied to conversions, revenue, and attribution assumptions.
Expected:
Show ROI calculations with attribution caveats, benchmarks, and recommended budget moves so spending decisions stay grounded.
CAC vs LTV 
/ak:analytics CAC vs LTV last 90 days
Use when:
You need a KPI readout with comparable timeframe and a decision, not a vanity chart.
Expected:
Provide ratio calculations, fair comparison notes, and a recommended next action after the figures are compared.

Handled Scope

  • KPI frameworks
  • Reporting dashboards
  • Attribution analysis
  • ROI calculation
  • A/B test analysis
  • Funnel optimization
  • GA4 reporting

Artifacts Produced

Analytics report

Pattern

assets/reports/analytics/{date}-{report-type}.md

Reports include charts, prioritized recommendation tables, and actionable next steps with owners.

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