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Quick Ref / Command

Marketing Kit

/ak:brand

Brand identity and voice

Manage brand voice, visual identity, messaging frameworks, asset standards, color, typography, logo rules, approvals, and design-token sync for consistent branded output.

01

Parse intent

02

Load brand source

03

Inject context

04

Shape voice

Rule 01

Brand consistency spans voice, visuals, messaging, assets, approvals, and tokenized implementation.

Rule 02

docs/brand-guidelines.md is the source of truth when present; scripts extract, validate, and sync from it.

Rule 03

Review brand output against specific rules rather than subjective taste alone.

Rule 04

Asset naming, palette, typography, logo use, and messaging claims should all be auditable.

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Parse intent Read whether the user wants update, review, create, or general brand guidance, then route remaining arguments to the right reference.
  2. 2 Load brand source Use docs/brand-guidelines.md as the source of truth when present, with templates and references for gaps.
  3. 3 Inject context Run the brand-context script to extract current brand voice, palette, typography, and identity data for prompts.
02

Work

Agent / skill execution

  1. 4 Shape voice Apply the voice framework for tone, vocabulary, personality, audience fit, do/don't examples, and content consistency.
  2. 5 Shape visuals Use visual identity, color palette, typography specs, logo rules, and design tokens to keep creative assets consistent.
  3. 6 Build messaging Create or review positioning, value proposition, proof points, claims, narrative, and campaign message hierarchy.
03

Verify

Gate, review, validation

  1. 7 Sync tokens For updates, edit docs/brand-guidelines.md, sync approved values into assets/design-tokens.json, and attempt to regenerate assets/design-tokens.css.
  2. 8 Validate assets Use validation and color extraction scripts to check asset naming, size, format, palette alignment, and approval readiness.
  3. 9 Deliver standards Return updated guidelines, review findings, messaging frameworks, asset rules, or approval checklist with clear next actions.

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Update brand Recommended 
/ak:brand update
Use when:
Brand guidelines need to change and sync into design tokens.
Expected:
Provide updated docs/brand-guidelines.md plus assets/design-tokens.json and assets/design-tokens.css sync evidence showing the written tokens stay aligned.
Review asset 
/ak:brand Review this campaign banner against current brand guidelines
Use when:
A marketing asset needs brand-consistency review.
Expected:
Voice, visual, messaging, color, typography, logo, and approval findings. Review is a natural-language outcome, not a dedicated /ak:brand review route unless the install adds one.
Create guidelines 
/ak:brand Draft starter brand guidelines and messaging structure for a new brand
Use when:
A new brand needs starter standards and messaging structure.
Expected:
A starter direction for guidelines, voice, visual identity, messaging, and asset rules. Create is a natural-language outcome unless the install adds a dedicated route.

Handled Scope

  • Brand voice
  • Visual identity
  • Messaging frameworks
  • Brand consistency audits
  • Asset approval
  • Color palettes
  • Typography
  • Logo rules
  • Design-token sync

Artifacts Produced

Brand update paths

Pattern

docs/brand-guidelines.md, assets/design-tokens.json, and assets/design-tokens.css

The documented update route mutates the brand authority and derived token files; review all three paths before use.

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