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Quick Ref / Command

Marketing Kit

/ak:marketing-planning

Research-backed marketing strategy and calendars

Create research-backed marketing strategies, campaign plans, content calendars, acquisition funnels, and multi-channel initiatives using proven frameworks.

01

Check plan state

02

Research first

03

Understand brand

04

Synthesize insights

Rule 01

Research-backed plans beat brainstormed tactics

Rule 02

Brand guidelines are binding

Rule 03

Plans must be self-contained and executable by a team

Rule 04

Multiple options need explicit trade-offs

Rule 05

Active plan state prevents version sprawl

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Check plan state Read injected Plan Context: active plan can continue after asking; suggested plan is only a hint; none means create new.
  2. 2 Research first Activate marketing-research unless research reports are already provided.
  3. 3 Understand brand Load brand context and fully respect ./docs/brand-guidelines.md when present.
02

Work

Agent / skill execution

  1. 4 Synthesize insights Analyze market, competitors, audience, and positioning opportunities before choosing tactics.
  2. 5 Design strategy Define positioning, channels, messaging, funnels, content strategy, and trade-offs.
  3. 6 Document plan Create a self-contained marketing plan with research, reports, plan.md, and phase files when appropriate.
03

Verify

Gate, review, validation

  1. 7 Break down tasks Turn strategy into actionable tasks detailed enough for a marketing team to execute.
  2. 8 Review feasibility Check completeness, feasibility, differentiation, brand alignment, and creative clarity.
  3. 9 Report location Return plan file path and summary, using the correct active-plan or default report path rules.

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Quarterly plan Recommended 
/ak:marketing-planning Q4 launch campaign for our design collaboration SaaS
Use when:
You need a comprehensive marketing plan with research, strategy, phases, and outputs.
Expected:
Runs or uses research, respects brand docs, writes a structured plan, and reports path plus summary.
Content calendar 
/ak:marketing-planning 8-week content calendar for onboarding analytics
Use when:
A content initiative needs strategy, sequencing, and execution-ready tasks.
Expected:
Produces a plan organized around audience, channels, messages, schedule, and measurable outcomes.
Q4 campaign plan 
/ak:marketing-planning Q4 content and paid campaign plan
Use when:
You need a research-backed plan package, not immediate campaign execution.
Expected:
Strategy, calendar, channel mix, and open questions for Q4.

Handled Scope

  • Campaign strategy
  • Content calendars
  • Positioning and messaging
  • Acquisition funnels
  • Multi-channel initiatives
  • Plan organization

Artifacts Produced

Marketing plan package

Pattern

plans/{date}-campaign-name/ with plan.md, research, reports, and phase files

Research • brand context • strategy • campaign brief • tasks • trade-offs • success metrics

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