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Quick Ref / Command

Marketing Kit

/ak:marketing-psychology

Behavioral-science models for marketing

Apply 70+ mental models and behavioral-science principles to ethical marketing decisions, buyer behavior, persuasion, pricing, design, and growth.

01

Define behavior

02

Map journey

03

Choose models

04

Explain psychology

Rule 01

Psychology explains behavior; it does not excuse manipulation

Rule 02

Select models for the user's exact challenge

Rule 03

Reduce friction before blaming customers

Rule 04

Defaults, framing, and prompts shape action

Rule 05

Test psychological hypotheses with real customers

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Define behavior Ask what behavior to influence, where in the journey it occurs, and what currently blocks it.
  2. 2 Map journey Locate the problem in awareness, consideration, decision, onboarding, retention, or growth.
02

Work

Agent / skill execution

  1. 3 Choose models Select relevant mental models instead of listing the whole library.
  2. 4 Explain psychology Explain why the model affects customer belief, motivation, ability, prompt, or perceived risk.
03

Verify

Gate, review, validation

  1. 5 Apply ethically Turn the model into marketing applications without deception or fake scarcity.
  2. 6 Design intervention Use frameworks such as BJ Fogg, EAST, COM-B, AIDA, or choice architecture to shape the tactic.
04

Close

Report, handoff, artifact

  1. 7 Suggest tests Recommend experiments when psychology is a hypothesis, especially for pricing, urgency, copy, onboarding, or trust.

Don't skip the required step

Each item contrasts a tempting shortcut with the required approach.

Tempting shortcut

Scarcity will increase urgency.

Do this instead

Only use scarcity when genuine; fake scarcity damages trust.

Tempting shortcut

Customers are not serious.

Do this instead

Check situational friction first: confusing checkout, too many choices, weak prompts, or unclear value.

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

Conversion psychology Recommended 
/ak:marketing-psychology why visitors hesitate on our pricing page
Use when:
You need mental models behind low conversion or decision paralysis.
Expected:
Maps blockers to models such as Hick's Law, loss aversion, anchoring, social proof, or regret aversion, then suggests ethical interventions.
Onboarding behavior 
/ak:marketing-psychology activation energy in our onboarding checklist
Use when:
The first user action is not happening despite product interest.
Expected:
Uses activation energy, BJ Fogg, goal-gradient, commitment, and progress cues to reduce starting friction.
Trial-to-paid friction 
/ak:marketing-psychology increase trial-to-paid on the pricing page
Use when:
A conversion behavior is stuck and needs a mental-model diagnosis.
Expected:
Relevant models, current blockers, and copy/UX changes to test.

Handled Scope

  • Buyer psychology
  • Persuasion and influence
  • Pricing perception
  • Choice architecture
  • Growth loops
  • Behavioral experiment design

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