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Quick Ref / Command

Marketing Kit

/ak:pricing-strategy

SaaS pricing strategy

SaaS and digital-product pricing strategy for packaging, value metrics, tier design, willingness-to-pay research, price increases, pricing pages, and tests.

01

Gather Context

02

Map Value

03

Research WTP

04

Choose Metric

Rule 01

Price between the next-best alternative and perceived value; cost is a floor, not the basis.

Rule 02

Packaging, pricing metric, and price point are separate decisions that must fit together.

Rule 03

A good value metric is easy to understand, hard to game, and scales with customer success.

Rule 04

Tier design should map to real personas, feature needs, buying processes, and willingness to pay.

Execution Map

Core lanes from input to output, aligned with the command's real execution path.

01

Start

Input, scope, route

  1. 1 Gather Context Ask for product type, current pricing, market, GTM motion, goals, performance, and constraints.
  2. 2 Map Value Compare perceived value, next-best alternative, price, consumer surplus, and cost floor.
02

Work

Agent / skill execution

  1. 3 Research WTP Choose Van Westendorp, MaxDiff, Gabor-Granger, conjoint, competitor, or persona research as appropriate.
  2. 4 Choose Metric Identify a value metric that scales with customer value: user, usage, record, transaction, project, or revenue share.
03

Verify

Gate, review, validation

  1. 5 Design Tiers Build Good-Better-Best or enterprise packaging with feature gates, usage limits, support levels, and access controls.
  2. 6 Align Personas Map features, willingness to pay, buying process, and value perception to each pricing persona.
04

Close

Report, handoff, artifact

  1. 7 Pick Motion Decide freemium, free trial, reverse trial, custom enterprise pricing, or price increase strategy.
  2. 8 Validate & Track Measure conversion, ARPU, revenue, LTV, churn by price, unit economics, and segment sensitivity.

Modes / Routes

Value metric

Find what customers should pay for as value grows.

Research:
Usage + outcomes
Review:
Metric mismatch
Validate:
Retention/expansion correlation
Tier structure

Design Good-Better-Best or enterprise tiers with clear differentiation.

Research:
Personas
Review:
Decision paralysis
Validate:
Tier clarity
WTP research

Use Van Westendorp, MaxDiff, Gabor-Granger, or conjoint to estimate willingness to pay.

Research:
Survey
Review:
Sample bias
Validate:
Price range
Price increase

Plan grandfathering, delayed increases, value-tied increases, or plan restructuring.

Research:
Cohorts
Review:
Churn risk
Validate:
Communication plan
Pricing page

Apply tier presentation, annual savings, FAQ, trust, and pricing psychology.

Research:
Conversion data
Review:
Confusing table
Validate:
Page checklist

Sample Prompt

Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.

New SaaS pricing Recommended 
/ak:pricing-strategy AI meeting notes app
Use when:
You need initial pricing, packaging, and metric decisions.
Expected:
Value metric, tier structure, research plan, and validation checklist.
Tier redesign 
/ak:pricing-strategy Pro tier restructure
Use when:
Existing packages are confusing or do not map to customer segments.
Expected:
Persona-based packaging and tier differentiation strategy.
Price increase 
/ak:pricing-strategy price increase for existing customers
Use when:
You are considering raising prices and need a low-risk rollout.
Expected:
Increase strategy, communication plan, cohorts, and metrics to monitor.

Handled Scope

  • Value-based pricing
  • Van Westendorp
  • MaxDiff packaging
  • Value metrics
  • Good-Better-Best tiers
  • Freemium vs trial
  • Price increases
  • Enterprise pricing

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