design Design new funnel
- Research:
- Audience and offer context
- Review:
- Stage completeness
- Validate:
- Metrics per stage defined
Ctrl K
Quick Ref / Command
Marketing Kit
/ak:funnel
Funnel Design and Optimization
Designs, analyzes, and optimizes lead-magnet, webinar, launch, evergreen, and tripwire funnels with stage metrics and prioritized improvements.
01
Parse action
02
Select type
03
Architect stages
04
Assign metrics
Rule 01
Every funnel stage needs a purpose, conversion metric, and next action.
Rule 02
Design work starts with architecture before copy or campaign tactics.
Rule 03
Analysis is stage-by-stage so drop-offs become visible.
Rule 04
Optimization recommendations should be priority-ranked and testable.
Execution Map
Core lanes from input to output, aligned with the command's real execution path.
01
Start
Input, scope, route
- 1 Parse action Extract design, analyze, or optimize from the request, plus funnel type when designing.
- 2 Select type Map the design to lead-magnet, webinar, product-launch, evergreen, or tripwire.
02
Work
Agent / skill execution
- 3 Architect stages Use funnel-architect and campaign frameworks to define traffic source, landing page, capture, nurture, sales page, checkout, and follow-up.
- 4 Assign metrics Define conversion, engagement, and drop-off metrics for each funnel stage.
03
Verify
Gate, review, validation
- 5 Analyze performance Use analytics-analyst to calculate stage conversion rates, identify drop-offs, and compare benchmarks.
- 6 Prioritize fixes Use funnel-architect and sale-enabler to rank conversion tactics and A/B test ideas.
04
Close
Report, handoff, artifact
- 7 Save outputs Write designs, audits, or tests to the documented assets/funnels locations.
Modes / Routes
analyze Analyze existing funnel
- Research:
- Current funnel metrics
- Review:
- Drop-off diagnosis
- Validate:
- Benchmarks and conversion math
optimize Optimize funnel
- Research:
- Existing stage performance
- Review:
- Priority ranking
- Validate:
- A/B test suggestions
Sample Prompt
Concrete invocations for each flag, subcommand, mode, or route available in the live workflow.
Lead magnet funnel Recommended
/ak:funnel design lead-magnet- Use when:
- A new gated asset should capture and nurture leads.
- Expected:
- Designs traffic, landing page, capture, nurture, sales, checkout, follow-up, and metrics.
Webinar funnel
/ak:funnel design webinar- Use when:
- A webinar needs registration, reminders, attendance, and follow-up flow.
- Expected:
- Creates a webinar funnel with stage definitions and measurement.
Analyze funnel
/ak:funnel analyze- Use when:
- An existing funnel has metrics but unclear drop-off causes.
- Expected:
- Calculates conversion by stage and identifies drop-off points.
Optimize funnel
/ak:funnel optimize- Use when:
- You need prioritized conversion improvements and A/B tests.
- Expected:
- Ranks improvements and produces test suggestions.
Handled Scope
- Parse action
- Select type
- Architect stages
- Assign metrics
- Analyze performance
- Prioritize fixes
Artifacts Produced
Funnel assets
Pattern
Designs: assets/funnels/designs/{date}-{slug}-funnel.md; audits: assets/funnels/audits/{date}-{funnel}-audit.md; tests: assets/funnels/tests/{date}-{test-name}.md Stores funnel architecture, stage metrics, audit findings, optimization recommendations, and test ideas.
Related skills
- /ak:campaign Plans, launches, checks, analyzes, and emails marketing campaigns across channels, budgets, timelines, funnels, and performance reports. →
- /ak:analytics Measure campaign performance, KPIs, attribution, ROI, A/B results, funnel health, and reporting dashboards so marketing decisions are driven by comparable evidence. →